Our History

Established in 1985, We are a true family business spanning through three generations. We opened our first retail shop in 1985 on Old Christchurch Road in Bournemouth’s town centre. After enjoying many years trading there, we decided to relocate to the local suburb of Winton on the busy Wimborne Road where we provided our clients with beautiful jewellery, watches and a very popular repair service.

94 picture 1.jpg
94 old pic 2.jpg

At the end of 2016 due to the ever changing retail landscape and the growing social media generation combined with modern technology, we realised that owning a high street premises was not needed anymore. The internet, computers, tablets & smart phones do a fantastic job of bringing people together. Along side our highly successful “by appointment service” we offer our clients all of the first class services we have always done.

Our passion for Jewellery & diamonds has been with us for over 30 years. As a result we have the skill, knowledge & expertise to help you design & purchase your perfect piece of Jewellery. During this time we have gained trusted partnerships and contacts which enable us to supply for the very best prices.

We are extremely proud to  officiall members of the "National Association of Jewellers" The foremost association in the United Kingdom for the Jewellery industry and is a mark of quality & assurance for the consumer


Due to us having no high street overheads, we can offer stunning pieces of jewellery at prices that won’t be beaten.......but don’t take our word for it, read our 5 star reviews & recomendations on our social media platforms


At Edwards we are taking the purchasing of jewellery & wristwatches into a new era


Why Pay High Street Prices?